The Enrollment Gear
When was the last time you looked at your enrollment numbers and thought, “This is fine?” Many school leaders mistake “not terrible” for “optimal” — and it’s costing them more than they realize.
One of our clients, Missy, thought her multi-location program was doing “fine” too. Her center wasn’t full, but that was just the nature of that location … or so she thought.
After implementing three specific systems, that same center enrolled 80 new families for the upcoming school year and five new immediate enrollments — all within 30 days.
The most surprising part? None of these changes required working longer hours.
What Missy discovered is something most school leaders don’t realize: There’s a profound difference between enrollment activity and enrollment results.
Most centers focus on what I call “red activities” — things that feel productive but don’t actually drive enrollment. Meanwhile, the “green activities” — those closest to generating revenue — get pushed aside.
Is your school truly optimized for enrollment, or are you settling for “good enough?”
The truth is, most school leaders don’t even realize how much potential revenue they’re missing. That’s why I created a 2-minute assessment that reveals exactly where your hidden enrollment opportunities lie.
Take the Five Gears Diagnostic Now!
In just 120 seconds, you’ll discover:
- If you’re focusing on the right enrollment activities (most schools aren’t)
- Which of your current practices are actually costing you enrollments
- Your exact score compared to schools that consistently maintain 95+% capacity
The difference between 75% and 95% enrollment isn’t just a few extra children; it’s tens of thousands in additional revenue and the freedom to focus on excellence rather than survival.
Discover your school's hidden breaking points
Stop Guessing & Start Knowing
with The 5 Gears Diagnostic
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More about the show:
If you are an Early Childhood director or owner, prepare to transform your school and life with the Schools of Excellence podcast. Tune in each week to learn from Chanie Wilschanski, the founder and host of the Schools of Excellence Podcast and a mom of 4 little kids. Each episode will be packed with tools and strategies – equipping you to build schools with higher staff retention, teacher motivation, parent partnership, collaborative culture, and beautiful quality of life.
Every week, Chanie shares the truth about the journey to excellence, the strategies that are working TODAY, and the mindset about the critical decisions and choices that you make every day which impact yourself, your teachers, parents, family, and children who you serve every day.
In addition to weekly solo episodes, she’ll also be inviting industry leaders and the changing makers of the landscape of education to give listeners the inside knowledge of what it takes to sustain excellence.
Don’t miss an episode, subscribe today for everything you need for your leadership journey!
