Episode Summary:
“When enrollment is low, you don’t hire a marketing agency. You examine your identity.”
What do you do when your enrollment numbers drop—but you know you’re running a powerful, heart-centered program? In this episode, we unpack what it takes to rebuild enrollment without defaulting to expensive ad agencies or slick marketing campaigns.
Key Takeaways
- Why throwing money at marketing is rarely the first step when enrollment declines
- How the “parent ambassador” framework sparked organic growth through personal connection
- The leadership resistance that often hides behind “let’s hire someone”
- What it looks like to take baby steps instead of big leaps—and still see momentum
- How cold calling, coattail marketing, and local fairs became high-impact strategies
What if the real reason people aren’t buying… has nothing to do with your offer? Tune in to hear what’s actually driving your slow sales. Ready to unlock your center’s hidden potential? schedule your strategy session today at https://schoolsofexcellence.com/profit/
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More about the show:
If you are an Early Childhood director or owner, prepare to transform your school and life with the Schools of Excellence podcast. Tune in each week to learn from Chanie Wilschanski, the founder and host of the Schools of Excellence Podcast and a mom of 4 little kids. Each episode will be packed with tools and strategies – equipping you to build schools with higher staff retention, teacher motivation, parent partnership, collaborative culture, and beautiful quality of life.
Every week, Chanie shares the truth about the journey to excellence, the strategies that are working TODAY, and the mindset about the critical decisions and choices that you make every day which impact yourself, your teachers, parents, family, and children who you serve every day.
In addition to weekly solo episodes, she’ll also be inviting industry leaders and the changing makers of the landscape of education to give listeners the inside knowledge of what it takes to sustain excellence.
Don’t miss an episode, subscribe today for everything you need for your leadership journey!
