Speak Their Language: The New School Playbook
The Playbook for enrolling new families in your school has changed. The old rules of building a website, sending a postcard, and holding an open house just don’t work like they used to.
Think about how good it feels when someone notices something that’s uniquely you and engages with that in mind. You’re a person who matters to them. When you can achieve this with your families, you create a connection that makes a big difference in your school’s success.
In part two of the New School Playbook series, Chanie shares how to reach families when you: Speak Their Language.
Key Topics Discussed:
- Adjusting your communication and involvement expectations to the diversity of your parent demographics and community. Single parent families, large families, first generation, both parents working — they all have different needs, and you as a director don’t need to overwork yourself trying to meet them.
- Creating key avatars of your families that speak to their needs in words they relate to is possible and not only simplifies the challenge for you, but allows each family to be truly heard and seen.
- Chanie’s quick action step: Start with simple exercises like a communication audit of last week’s emails, tweak the language to be more inclusive and connective to more of your family dynamics. Then press send and test it out!
This is the second in the series to help you develop a NEW playbook for your school enrollment and retention strategies.
Listen and be prepared for some practical action steps for implementing these new tactics that work!
Design Your New School Enrollment Playbook in Only 1 Hour!
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More about the show:
If you are an Early Childhood director or owner, prepare to transform your school and life with the Schools of Excellence podcast. Tune in each week to learn from Chanie Wilschanski, the founder and host of the Schools of Excellence Podcast and a mom of 4 little kids. Each episode will be packed with tools and strategies – equipping you to build schools with higher staff retention, teacher motivation, parent partnership, collaborative culture, and beautiful quality of life.
Every week, Chanie shares the truth about the journey to excellence, the strategies that are working TODAY, and the mindset about the critical decisions and choices that you make every day which impact yourself, your teachers, parents, family, and children who you serve every day.
In addition to weekly solo episodes, she’ll also be inviting industry leaders and the changing makers of the landscape of education to give listeners the inside knowledge of what it takes to sustain excellence.
Don’t miss an episode, subscribe today for everything you need for your leadership journey!
