Be Where They Are: The New School Playbook
The Playbook for enrolling new families in your school has changed. The old rules of building a website, sending a postcard and holding an open house just don’t work like they used to.
How many different ways are you sending out information to your families? Maybe it’s just one email. Or maybe it’s seven emails, 4 texts and a printed flyer.
When you step back and examine your different parent avatars (listen to the previous episode to learn how to build yours), you can start to understand when to send a text or email and easily personalize that to best suit all of your families.
In part three of the New School Playbook series, Chanie shares how to Be Where They Are:
Key Topics Discussed:
- Your messages become invisible to a large portion of your community if you’re not sending them to what they check (i.e.: Are they text or email people?)
- In-person events will always create the best lasting impression. When a parent has a positive interaction with your school at an event, they will tell an average of nine other people. How do you make these kinds of events?
- How do you know if your messages are even being read? Learn how to audit your current communication methods and see how many people are actually opening and viewing them.
Mentioned in this episode:
If you need to increase enrollment right away, check out episode 191.
Design Your New School Enrollment Playbook in Only 1 Hour!
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More about the show:
If you are an Early Childhood director or owner, prepare to transform your school and life with the Schools of Excellence podcast. Tune in each week to learn from Chanie Wilschanski, the founder and host of the Schools of Excellence Podcast and a mom of 4 little kids. Each episode will be packed with tools and strategies – equipping you to build schools with higher staff retention, teacher motivation, parent partnership, collaborative culture, and beautiful quality of life.
Every week, Chanie shares the truth about the journey to excellence, the strategies that are working TODAY, and the mindset about the critical decisions and choices that you make every day which impact yourself, your teachers, parents, family, and children who you serve every day.
In addition to weekly solo episodes, she’ll also be inviting industry leaders and the changing makers of the landscape of education to give listeners the inside knowledge of what it takes to sustain excellence.
Don’t miss an episode, subscribe today for everything you need for your leadership journey!
