Hedge Fund Parents: Why They’re Rejecting Your Traditional School Model
Millennial and Gen Z parents are engaged in what feels like an academic arms race — treating their children’s education like a life or death strategic operation — and for good reason.
On average, these parents will spend a quarter of a million dollars on their child’s education, not to mention the emotional energy and strategic planning they dedicate.
The enrollment pressure compounds as families look for the perfect school and center owners and directors seek to convince them theirs is the right choice.
Let’s simplify this picture a bit. What if we said all Millennial and Gen Z parents fall into one of three categories?
Today’s episode explores Millennial and Gen Z parent archetypes:
- Value Seekers
- Community Seekers
- Mission-aligned Families
Think about your parent roster, we can guarantee all your families fit into one of these archetypes.
Inside our new Enrollment Engine Program, we teach you how to identify your dominant parent avatars; craft messaging that feels like connection, not a sales pitch; and build trust through radical authenticity and accountability.
Ready to transform your enrollment?
Learn more and apply for the Director’s Inner Circle & Owner’s HQ:
CLICK HERE.
Click here to listen on your podcast platform of choice
More about the show:
If you are an Early Childhood director or owner, prepare to transform your school and life with the Schools of Excellence podcast. Tune in each week to learn from Chanie Wilschanski, the founder and host of the Schools of Excellence Podcast and a mom of 4 little kids. Each episode will be packed with tools and strategies – equipping you to build schools with higher staff retention, teacher motivation, parent partnership, collaborative culture, and beautiful quality of life.
Every week, Chanie shares the truth about the journey to excellence, the strategies that are working TODAY, and the mindset about the critical decisions and choices that you make every day which impact yourself, your teachers, parents, family, and children who you serve every day.
In addition to weekly solo episodes, she’ll also be inviting industry leaders and the changing makers of the landscape of education to give listeners the inside knowledge of what it takes to sustain excellence.
Don’t miss an episode, subscribe today for everything you need for your leadership journey!
