The 4 Silent Saboteurs of Enrollment: First Impressions, Trust, Confidence, and Follow-Through
Let us paint a picture: a parent tours your center. They’re asking engaging questions, seem excited about the program, and seem to love your school. Then, they enroll somewhere else and you’re left wondering what went wrong.
We’ve seen this time and again, so today’s episode breaks down the root causes of why tours don’t convert. Spoiler alert: the tour itself is only half of the equation — parents make their initial judgment about your school in the first three minutes of interaction.
You’ll learn the four silent saboteurs of enrollment:
- First impressions
- Trust signals
- Confidence in communication
- Follow-through
Thankfully, every single one of these is fixable with the right training.
Our Enrollment Engine program contains the curriculum to overcome all four of these saboteurs. Get started with Enrollment Engine today!
Watch The Daily Profit Plan Workshop Replay!
Join our exclusive Enrollment Advantage Roundtable to learn how three education leaders filled their programs without spending a dollar on marketing.
Learn more and apply for the Director’s Inner Circle & Owner’s HQ:
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More about the show:
If you are an Early Childhood director or owner, prepare to transform your school and life with the Schools of Excellence podcast. Tune in each week to learn from Chanie Wilschanski, the founder and host of the Schools of Excellence Podcast and a mom of 4 little kids. Each episode will be packed with tools and strategies – equipping you to build schools with higher staff retention, teacher motivation, parent partnership, collaborative culture, and beautiful quality of life.
Every week, Chanie shares the truth about the journey to excellence, the strategies that are working TODAY, and the mindset about the critical decisions and choices that you make every day which impact yourself, your teachers, parents, family, and children who you serve every day.
In addition to weekly solo episodes, she’ll also be inviting industry leaders and the changing makers of the landscape of education to give listeners the inside knowledge of what it takes to sustain excellence.
Don’t miss an episode, subscribe today for everything you need for your leadership journey!